Logo Ultra Experience bianco esteso

Follow us on



We specialize in the design and implementation of Cinema Rooms in the domestic environment

Ultra Experience was born in 2015 from an idea of Roberto Dalla Valle, an architect and IT consultant expert in Apple products. The project was developed thanks to his passion for interior design, audio-video, technology and IT, which allowed him to put into practice the knowledge acquired in over thirty years of experience in the sector.

Dalla Valle has worked closely with Apple specialists to experiment with different configurations of amplifiers, Apple TVs and high-quality speakers, creating a fantastic home theater room that is proving to be a great success. 

Thanks to his passion for technology and entertainment and his education, Dalla Valle wants to distinguish himself in the market for his design, execution and focus on creating aesthetically impeccable dedicated home theatre rooms of the highest quality.

Ultra Experience, deals with the design and implementation of dedicated home theater rooms in private homes. We offer a complete service from design to installation and testing of the room, guaranteeing a final result of high quality and customer satisfaction.

Our company consists of a team of highly qualified and CEDIA-certified professionals who have gained extensive experience in the design and implementation of home theater rooms. We are able to provide advice and assistance in selecting the equipment and materials best suited to the customer’s needs, based on the size and characteristics of the room in which the home theater room will be installed.

We use only high-quality and reliable products, selected from the best brands in the industry, to ensure an extraordinary viewing and listening experience. In addition, we also take care of the design of the room’s systems and furniture to create a comfortable and welcoming environment.


A high-quality sound system is an essential element of a home theater room because sound is an important part of the experience.
Surround sound makes a movie more immersive and realistic, making the audience feel like they are part of the action.


The projection screen needs to be large in size to provide the viewer with a more immersive and immersive viewing experience, with the richly detailed image covering much of his or her view, as in a movie theater.


In a self-respecting home theater room, a large screen should always be accompanied by a projector that projects sharp, high-quality images with adequate resolution, contrast, and color fidelity


A sofa or armchair can be very comfortable and make a difference in the viewing experience, especially if it is a movie or TV series that requires prolonged sitting. However, armchairs with reclining backrests and footrests designed specifically for the HT world are a must-have component.


Controlled lighting is important in a home theater room to create the “cinema” effect. The use of dimmable lights, often LEDs, allow the intensity and color of light to be adjusted according to preference and/or need, enhancing the overall viewing experience.


A home theater room cannot lack a control system that uses a simple remote control to manage the switching on and off of all audio video components, volume, lights, climate control, and more. It can also be piloted with a smartphone or tablet.

We can offer tailor-made solutions for all kinds of needs and budgets to ensure maximum customer satisfaction. If you are interested in implementing a Home Theater room in your home, please do not hesitate to contact us for a free quote. We will be happy to accompany you through every stage of the realization of your Home Theater room and offer you professional and high-quality service.

Ultra Experience is a member of the prestigious international association CEDIA

CEDIA (Custom Electronic Design and Installation Association) is an international association representing companies in the custom consumer electronics and systems integration industry. Founded in 1989, the association aims to promote the development and dissemination of custom consumer electronics technologies and services.

CEDIA provides a range of services to its members, including professional training and certification, business development support, and networking opportunities with other industry professionals. In addition, the association organizes events and conferences to keep its members up-to-date on the latest trends and developments in the field of custom consumer electronics and systems integration.

CEDIA is an independent, nonprofit association that operates internationally, with more than 3,700 members in over 95 countries worldwide.

Contacting a CEDIA professional can be helpful for those who wish to install or integrate custom consumer electronics systems in their home or other facility. CEDIA professionals are experts in the field and have undergone specific training in installing and integrating custom consumer electronics systems.

CEDIA professionals can offer a number of advantages over non-certified installers. First, they are able to provide advice and assistance in selecting the systems and products best suited to the customer’s needs, based on the size and characteristics of the facility where they will be installed. In addition, they are able to ensure high-quality installation and system integration in accordance with industry standards and current regulations.

Turning to a CEDIA professional can therefore be an advantageous choice for those who want to get a functional, high-quality custom consumer electronics system installed and integrated by experienced professionals in the field.


It is difficult to transfer to you the excitement you can experience in one of the few permanent Dolby Atmos rooms in Italy.
Visit the UltraExperience showroom for a hands-on demonstration of the products and technologies!